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My name is Khan… from the epiglottis: Changing linguistic norms in Bollywood songs
(
Taylor & Francis (Routledge)
, 2018 , Article)
Many recent studies, academic and non-academic alike, have argued that the use of Urdu in Bollywood has started to decline. These studies, important as they are, however, suffer from some limitations. They are either ...
Metaphorical expressions in E-commerce: A study of arabic language websites
(
Taylor and Francis Inc.
, 2017 , Article)
This study examines the use of metaphors in Arabic language e-commerce websites and shows that metaphorical language plays an important role in enhancing the effectiveness of websites and e-commerce businesses in general. ...
Expatriate languages in Kuwait: Tension between public and private domains
(
Taylor and Francis Ltd.
, 2016 , Article)
Following the rise of oil-based economies after the 1950s, the six Gulf Cooperation Council (GCC) countries became extremely attractive to workers from other Arab countries and beyond. Initially, Arabs were a majority in ...