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“THE EFFECT OF THE PERCEIVED USEFULNESS OF INSTAGRAM BEAUTY INFLUENCER ON THE ATTITUDE AND PURCHASING INTENTION OF YOUNG FEMALES”
(2018 , Professional Masters Project)
There is an increasing interest about the topic of eWOM among marketing scholars. However, most of the studies focused on western contexts and there is a lack of studies about the impact of eWOM on consumers’ attitude and ...
FACTORS INFLUENCING CONSUMER INTENTION TO BUY THROUGH SOCIAL COMMERCE IN QATAR
(2019 , Professional Masters Project)
Social commerce is a new concept in the field of information technology. This study aims to investigate the factors that influence the consumers’ intention to buy through social commerce in Qatar context. The current study ...
Determinants of the Individuals' Intention to Use the IoT Smart Home Technology in Qatar
(2018 , Professional Masters Project)
This study develops a research model for the main determinants that affect the potential customers’ intention to use the Internet of Things (IoT) - Smart Home Technology in Qatar. This study proposes and validates a research ...
The Role Of Social Media on consumer Behavior in Qatar
(2016 , Professional Masters Project)
Social media has evolved our lives in many ways, it has made the world seem like a smaller place. This is in particular applicable when doing business. In Qatar, there are many business retailers who are not necessarily ...