Browsing Business Administration by Author "Al-Minhas, Othman"
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Effective Integrated Marketing Communications for Startups in Qatar in a Business-to-Business Context
Al-Minhas, Othman (2018 , Professional Masters Project)Qatar’s need for diversification has become apparent because of declining oil and gas prices, compounded by the recent blockade. However, startups in Qatar experience numerous problems during their creation. For startups ...