Browsing Business Administration by Subject "Direct to Consumers' Advertising (DTCA)"

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    • THE EFFECTS OF DTCA ON DRUG PRESCRIPTION IN SAUDI ARABIA 

      MOHAMED, MODDATHER MOHAMED (2022 , Master Thesis)
      This research extends to other studies published in many countries on direct-to-consumer advertising (DTCA) prescription drugs. However, this research focused on the effects of DTCA on prescribing drugs in Saudi Arabia. ...