Search
Now showing items 1-8 of 8
Integrated Marketing and communication connecting customers for sustainable growth and building brand for SME’s in Qatar
(Business Administration, 2019 , Professional Masters Project)
SMEs in Qatar face various challenges to sustain and grow, which may even be a threat to their existence, leading them to exit the market if not dealt with carefully. This study focuses on Integrated Marketing and ...
CRITICAL SUCCESS FACTORS FOR ERP IMPLEMENTATION - THE CASE OF QATAR
(Business Administration, 2019 , Professional Masters Project)
Due to ERP high failure rate, Enterprise resource planning (ERP) implementation issues have been highly addressed in the literatures. Some studies have concentrated on the effect of perceived usefulness (PU) and perceived ...
Study of Intrapreneurship in Qatar: An Empirical Study and Structural Model
(Business Administration, 2019 , Professional Masters Project)
Intrapreneurship has provided great opportunities for organizations that have practiced it in different countries. Intrapreneurship is a process by which employees within an organization take the lead in producing new ...
CUSTOMER SATISFACTION WITH ONLINE FOOD ORDERING PORTALS IN QATAR
(Business Administration, 2019 , Professional Masters Project)
The recent boom in online food ordering and delivery in Qatar has led to increased competition among service providers within the industry. Identifying the lack of research in the context of Qatar’s online food industry, ...
FACTORS INFLUENCING CONSUMER INTENTION TO BUY THROUGH SOCIAL COMMERCE IN QATAR
(Business Administration, 2019 , Professional Masters Project)
Social commerce is a new concept in the field of information technology. This study aims to investigate the factors that influence the consumers’ intention to buy through social commerce in Qatar context. The current study ...
Estimating Economic Growth through Cobb-Douglas Production Function, Statistical, and Goal Programming Models
(Business Administration, 2019 , Master Thesis)
Several studies have linked economic growth to renewable energy sources utilization. The Cobb-Douglas production function model is widely applied to estimate the contribution of economic variables to the Gross Domestic ...
An M-Commerce Platform to Help Solve the Challenges Faced by Independent Home Businesses in Qatar
(Business Administration, 2019 , Master Thesis)
The theoretical part of my dissertation briefly looks at entrepreneurship and the process of generating a business model plan. The changes in modern technology mean that business plans must be generated to take advantage ...
Using Data Mining Techniques to Predict NOx Emissions Levels in Gas Fired Boilers
(Business Administration, 2019 , Professional Masters Project)
Natural gas industry becomes one of the largest sectors in the today’s world economy. With the growth of production, pollutants from gas processing plants continue to grow, forcing government and legislative authorities ...