The consumer journey is highly influenced by social media as more people spent a significant portion of their time online. The increased understanding of how consumers make decisions has been widely studied and codified ...

Social commerce is a new concept in the field of information technology. This study aims to investigate the factors that influence the consumers’ intention to buy through social commerce in Qatar context. The current study ...

There is an increasing interest about the topic of eWOM among marketing scholars. However, most of the studies focused on western contexts and there is a lack of studies about the impact of eWOM on consumers’ attitude and ...

Social media has evolved our lives in many ways, it has made the world seem like a smaller place. This is in particular applicable when doing business. In Qatar, there are many business retailers who are not necessarily ...