Browsing Science in Marketing by Author "Elsharnouby, Tamer"
Now showing items 1-3 of 3
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THE ANTECEDENTS AND CONSEQUENCES OF STUDENT SATISFACTION REDEFINED: A CASE OF QATAR UNIVERSITY
ELMOGHAZY, HADI FAYEZ ABDELHADI (2018 , Master Thesis)This study extends marketing in the higher education literature by conceptualizing what constitutes student satisfaction with university experience and examining the role of student satisfaction in enabling student feeling ... -
The Effects Of Social Media Influencer Attributes On Collaborating Brand Credibility And Advocacy
Al-Qatami, Masa Mustafa J M (2019 , Master Thesis)This thesis investigates different characteristics and dimensions related to social media influencers that might affect some brand outcomes after being endorsed by /collaborating with the influencer in brand communications. ... -
Examining The Effects Of Parasocial Interaction And Identification With Social Media Influencers On Collaborating Brands
Aljafari, Dalal (2019 , Master Thesis)The thesis explores the phenomenon of social media influencers, reveal their distinctive features, explain how followers develop relationships with them and clarify how and why a cooperation with influencers could be ...