Browsing Science in Marketing by Author "Sinno, Maha Bilal"
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The Effect Of Message Lexical Concreteness On Customer Inspiration: The Moderating Roles Of Product Category And Regulatory Focus
Sinno, Maha Bilal (2019 , Master Thesis)The concept of customer inspiration has only recently been conceptualized in marketing. This thesis examines the impact of marketing communication on customer inspiration. More specifically, it attempts to ascertain whether ...