Browsing Science in Marketing by Author "Al-Qatami, Masa Mustafa J M"
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The Effects Of Social Media Influencer Attributes On Collaborating Brand Credibility And Advocacy
Al-Qatami, Masa Mustafa J M (2019 , Master Thesis)This thesis investigates different characteristics and dimensions related to social media influencers that might affect some brand outcomes after being endorsed by /collaborating with the influencer in brand communications. ...