Browsing Science in Marketing by Subject "the hierarchical multiple regression technique"

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Color Roles in Apparel Purchase Intentions of Female Consumers: The Moderating Effect of Buyer Personality

LOVRIC, MARIJA (2020 , Master Thesis)
Motivated by the paucity of research on the application of color in marketing, the study evaluates the effect of color dimensions on purchase intentions of Croatian female consumers of apparel, along with the moderating ...