Show simple item record

AuthorSaqib, Najam U.
AuthorZhang, Zhou
AuthorBruning, Edward
Available date2015-10-18T09:24:58Z
Publication Date2014-03
Publication NameStudies in Business and economic
CitationSaqib, N., Zhang,Z. , Bruning, E. (2014), ACCOUNTING FOR INTERACTION AND INDIVIDUAL SPECIFIC EFFECTS IN AN ANALYSIS OF INTERNATIONAL AIR TRAVELER PREFERENCES, 1: 31 - 50
ISSN1818-1228
URIhttp://hdl.handle.net/10576/3573
Abstractselection decision based on contingency theory. Previous work has focused on main effects without e􀁛ploring the significance of interaction or individual heterogeneity effects. Contingency theory suggests contextual and individual factors are important in enhancing model predictions. 􀀸Using conjoint and ordered probit analyses, we 􀂿find that including interaction and individual specific intercepts alters the impacts of main effect variables. 􀀩Furthermore, accounting for interaction and individual heterogeneity increases the predictive ability of the preference model for airline travelers.
Languageen
PublisherQatar University
SubjectAir Travel Preference
SubjectConsumer Characteristics
SubjectCountry-of-Origin
SubjectConjoint Analysis
SubjectInternational Marketing
TitleAccounting for Interaction and Individual Specific Effects in an Analysis of International Air Traveler Preferences
TypeArticle
Pagination31 - 50
Issue Number1
Volume Number17


Files in this item

Icon

This item appears in the following Collection(s)

Show simple item record