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AuthorBenmamoun, M.
AuthorSobh, R.
AuthorSingh, N.
AuthorMoura, F. T.
Available date2015-11-05T09:53:08Z
Publication Date2015
Publication NameThunderbird International Business Review
CitationBenmamoun, M., Sobh, R., Singh, N. and Moura, F. T. (2015), Gulf Arab E-Business Environment: Localization Strategy Insights. Thunderbird Int'l Bus Rev.
AbstractThe Gulf Arab region, particularly Qatar and the United Arab Emirates (UAE), took significant steps toward adopting e-business and is poised to become a significant online marketplace. The region has a number of vital ingredients that could make it an e-commerce powerhouse; however, e-commerce has not reached its full potential. In this article, the authors explore the e-business environment in the Gulf Arab region and shed light on some of the opportunities and challenges that are shaping and restricting e-business infiltration. The article places greater emphasis on the idea of localization and how it may impact consumer behavior and expansion of e-commerce. We argue that by increasing the focus on culturally customized online content by considering country-level cultural, geopolitical, and linguistic factors, this region could be lucrative for companies looking to attract online consumers. � 2015 Wiley Periodicals, Inc.
SponsorQatar National Research Fund. Grant Number: 5-947-5-149
PublisherWiley Subscription Services, Inc.
SubjectArabic Web Localization
SubjectArab E-Commerce
TitleGulf Arab E-Business Environment: Localization Strategy Insights

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