Islamic sport marketing or sport marketing in Muslim cultures and communities
Author | Bodet, Guillaume |
Author | Amara, Mahfoud |
Available date | 2023-01-05T06:59:37Z |
Publication Date | 2015-09-25 |
Publication Name | Sport in Islam and in Muslim Communities |
Identifier | http://dx.doi.org/10.4324/9781315745480-17 |
ISBN | 9781315745480 |
ISBN | 9781138817791 |
Abstract | As naming is categorising and, in turn, categorising is excluding, there have been many discussions about the respective definitions of marketing and sport marketing, their differences, their communalities, their practices, and therefore their practitioners. However, this lively debate is not close. Consequently, asking whether there is such a thing as “Islamic marketing”, “sport Islamic marketing”, and “Islamic sport marketing” necessitates first defining the concept of marketing, its meanings, and related representations or extension to sport marketing. |
Language | en |
Publisher | Taylor and Francis Group |
Subject | Sport Marketing Muslim World Islamic sport marketing |
Type | Book chapter |
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Sport Sciences [192 items ]