Browsing College of Business and Economics by Publisher "IGI Global Publishing"
Now showing items 1-13 of 13
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Brand Humour Advertisements on a Social Network Platform and Their Impact on Online Consumer Engagement: The Case of Instagram
( IGI Global Publishing , 2022 , Book chapter)Past studies on humour have predicted that the right humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour by brands ... -
Corporate Social Responsibility and Performance in the State of Qatar: Reality and Challenges
( IGI Global Publishing , 2019 , Book chapter)This chapter aims to examines the situation, facts, and challenges of corporate social responsibility (CSR) and corporate social performance (CSP) in the State of Qatar. Some theories related to both constructs are presented ... -
Critical Success Factors for eRP Implementation: Two directions Focusing on employee Perceptions in Qatar
( IGI Global Publishing , 2022 , Article)Due to the high failure rate of enterprise resource planning (ERP) systems, implementation issues have been highly addressed in the literature. Two major directions were followed in the literature focusing on technology ... -
Effect of Instagram Influencer Parasocial Relationship on Follower Behaviors: A Moderated Moderation Model of Expertise and Involvement
( IGI Global Publishing , 2023 , Article)Social media influencers (SMI) are considered effective marketing weapons that firms increasingly use to endorse their products and brands. However, with the enormous diversity of social media and the multiplicity of SMI, ... -
End User Satisfaction With Cloud Computing: The Case of Hamad Medical Corporation in Qatar
( IGI Global Publishing , 2021 , Article)Cloud computing assures a faster, cheaper and more efficient rendering of resources, which leads to huge popularity among businesses and specifically the health sector. The major objective of this research is to identify ... -
An Exploratory Study on the Effect of Artificial Intelligence-Enabled Technology on Customer Experiences in the Banking Sector
( IGI Global Publishing , 2021 , Article)This study investigates how artificial intelligent technology in the banking sector has affected consumers’ overall experience. It focuses on how consumers’ personal digital transformation has affected digital banking ... -
Framing information technology governance in the public sector: Opportunities and challenges
( IGI Global Publishing , 2015 , Article)Information technology governance is considered one of the innovative practices that can provide support for decision-makers. Interestingly, it has become increasingly a de facto for organizations in seeking to optimise ... -
The Impact of Social Capital, Managerial Human Capital and Managerial Knowledge Structure on Firm Performance
( IGI Global Publishing , 2019 , Article)This article aims to examine the relationships between external and internal social capital, managerial human capital, and managerial knowledge structures, respectively. It also examines the effect of managerial human ... -
Interlinkages Between Digital-Social Entrepreneurship and Technological Capabilities for Sustainable Value Creation
( IGI Global Publishing , 2023 , Article)Indian agricultural value chains are marred with a lack of financial inclusion of smallholder farmers, lengthy payout times, poor quality of products, lack of traceability issues, and lack of industrialization in the value ... -
Secondary school students and self-efficacy in mathematics: Gender and age differences
( IGI Global Publishing , 2020 , Article)Gender differences in academic performance has received considerable attention over the years. Studies have found that even when there are no gender differences in math performance, female students exhibit larger levels ... -
Social media user-influencer congruity: An analysis of social media platforms parasocial relationships
( IGI Global Publishing , 2022 , Article)This paper explores and inspects the effect of user-influencer congruence on social media platforms para-social relationships and consumer brand engagement (COBRA). In addition, the paper inspects the influence of para-social ... -
Using learning management system activity data to predict student performance in face-to-face courses
( IGI Global Publishing , 2020 , Article)Higher education institutes are increasingly turning their attention to web-based learning management systems. The purpose of this study is to investigate whether data collected from LMS can be used to predict student ... -
Utilizing the Internet of Things in the Public Sector
( IGI Global Publishing , 2022 , Article)This study investigated the utility of the Internet of Things in the public sector and the factors influencing the satisfaction of its users. The study followed two directions, the first investigated managers’ perceptions ...