The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity
| Author | Nabil, Ghantous |
| Author | Alnawas, Ibrahim |
| Available date | 2023-03-13T06:57:07Z |
| Publication Date | 2020-02-17 |
| Publication Name | Journal of Retailing and Consumer Services |
| Identifier | http://dx.doi.org/10.1016/j.jretconser.2020.102072 |
| Citation | Ghantous, N., & Alnawas, I. (2020). The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity. Journal of Retailing and Consumer Services, 55, 102072. |
| ISSN | 0969-6989 |
| Abstract | Innovation ambidexterity has surprisingly received limited attention in hospitality research. Using data from 101 Jordanian hotels analyzed with PLS structural equation modeling, this paper reports a double differential effect of two strategic orientations, market orientation (MO) and entrepreneurial orientation (EO), on hotel ambidexterity. On the one hand, EO (MO) has a stronger impact on exploratory (exploitative) than on exploitative (exploratory) innovation. On the other hand, EO has a stronger impact than MO on both innovation forms. Furthermore, the synergy between EO and MO has a positive impact on exploitative and exploratory innovation, both of which in turn enhance hotel performance. |
| Language | en |
| Publisher | Elsevier |
| Subject | Innovation ambidexterity Market orientation Entrepreneurial orientation Differential effect Synergy Performance |
| Type | Article |
| Volume Number | 55 |
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Management & Marketing [731 items ]