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المؤلفMigdadi, Yazan Khalid Abed Allah
تاريخ الإتاحة2023-05-09T06:05:53Z
تاريخ النشر2021-02-15
اسم المنشورJournal of Quality Assurance in Hospitality and Tourism
المعرّفhttp://dx.doi.org/10.1080/1528008X.2021.1884929
الاقتباسMigdadi, Y. K. A. A. (2022). The impact of airline alliance strategy on the perceived service quality: A global survey. Journal of Quality Assurance in Hospitality & Tourism, 23(2), 415-446.
الرقم المعياري الدولي للكتاب1528-008X
معرّف المصادر الموحدhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85100911567&origin=inward
معرّف المصادر الموحدhttp://hdl.handle.net/10576/42367
الملخصThe aim of this paper was to investigate the impact of airline alliance strategy on the perceived service quality. To this end, 153 airlines from different regions were surveyed. The data for this research were retrieved from Skytrax, AirlineRatings.com, and the official websites of Oneworld, SkyTeam and Star Alliance. Multiple linear regression analysis and one-way ANOVA were used to analyze the data and examine the hypotheses of this study. Airlines which adopted codeshare & SkyTeam agreements and others which adopted codeshare & Oneworld were more effective than those which adopted only codeshare agreements. Airlines that allied with more airlines and adopted more alliance agreements were more effective in fulfilling the quality dimensions. Very few writers so far have investigated this topic. This research bridges previous research gaps by developing a more comprehensive model and applying it in different regions.
راعي المشروعOpen Access funding provided by the Qatar National Library.
اللغةen
الناشرTaylor & Francis
الموضوعairlines quality
Alliance strategy
codeshare
Oneworld
SkyTeam
Star Alliance
العنوانThe Impact of Airline Alliance Strategy on the Perceived Service Quality: A Global Survey
النوعArticle
الصفحات415-446
رقم العدد2
رقم المجلد23
ESSN1528-0098
dc.accessType Full Text


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