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AuthorMigdadi, Yazan Khalid Abed Allah
Available date2023-05-09T06:05:53Z
Publication Date2021-02-15
Publication NameJournal of Quality Assurance in Hospitality and Tourism
Identifierhttp://dx.doi.org/10.1080/1528008X.2021.1884929
CitationMigdadi, Y. K. A. A. (2022). The impact of airline alliance strategy on the perceived service quality: A global survey. Journal of Quality Assurance in Hospitality & Tourism, 23(2), 415-446.
ISSN1528-008X
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85100911567&origin=inward
URIhttp://hdl.handle.net/10576/42367
AbstractThe aim of this paper was to investigate the impact of airline alliance strategy on the perceived service quality. To this end, 153 airlines from different regions were surveyed. The data for this research were retrieved from Skytrax, AirlineRatings.com, and the official websites of Oneworld, SkyTeam and Star Alliance. Multiple linear regression analysis and one-way ANOVA were used to analyze the data and examine the hypotheses of this study. Airlines which adopted codeshare & SkyTeam agreements and others which adopted codeshare & Oneworld were more effective than those which adopted only codeshare agreements. Airlines that allied with more airlines and adopted more alliance agreements were more effective in fulfilling the quality dimensions. Very few writers so far have investigated this topic. This research bridges previous research gaps by developing a more comprehensive model and applying it in different regions.
SponsorOpen Access funding provided by the Qatar National Library.
Languageen
PublisherTaylor & Francis
Subjectairlines quality
Alliance strategy
codeshare
Oneworld
SkyTeam
Star Alliance
TitleThe Impact of Airline Alliance Strategy on the Perceived Service Quality: A Global Survey
TypeArticle
Pagination415-446
Issue Number2
Volume Number23
ESSN1528-0098
dc.accessType Full Text


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