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AuthorElsharnouby, Tamer H.
AuthorMaher, Amro A.
Available date2023-05-09T09:20:11Z
Publication Date2023
Publication NameInternational Journal of Consumer Studies
ResourceScopus
URIhttp://dx.doi.org/10.1111/ijcs.12916
URIhttp://hdl.handle.net/10576/42390
AbstractThis study offers a nuanced understanding of how local consumers experience, interpret and acculturate to expatriates' practices within a multicultural marketplace. We adopt Demangeot et al. bridge framework and its marketplace domains (security, visibility, opportunity, utility, intercultural competence and cultural navigability) to unpack locals' consumption patterns and experiences that produce multicultural tensions or multicultural engagement that contributes to locals' well-being. Data were collected via 2 focus groups and 20 in-depth interviews with local consumers in Qatar. The findings offer several theoretical and managerial insights that could enrich the scant literature on acculturation of local minorities within multicultural non-homogenous societies and enhance our understanding of how local consumers engage with culturally different experiences. 2023 John Wiley & Sons Ltd.
Languageen
PublisherJohn Wiley and Sons Inc
Subjectconsumer acculturation
GCC countries
local consumer well-being
multicultural engagement
multiculturalism
qualitative research
TitleLocal consumer well-being in a multicultural marketplace: From conflict to engagement
TypeArticle
dc.accessType Abstract Only


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