Antecedents to high (low) performances by international technology ventures
Author | Nataraajan, Rajan |
Author | Ndubisi, Nelson Oly |
Author | Al–Shuridah, Obaid |
Available date | 2023-05-23T11:36:31Z |
Publication Date | 2020-09-15 |
Publication Name | Journal of Global Scholars of Marketing Science: Bridging Asia and the World |
Identifier | http://dx.doi.org/10.1080/21639159.2020.1775493 |
Citation | Nataraajan, R., Ndubisi, N. O., & Al–Shuridah, O. (2020). Antecedents to high (low) performances by international technology ventures. Journal of Global Scholars of Marketing Science, 30(4), 423-436. |
ISSN | 2163-9159 |
Abstract | Given that innovation can be critical to the survival of international technology ventures (ITVs), this study investigates the relationships among organizational learning, international marketing dynamism (IMD), and innovation performance in ITVs based in Dubai (UAE). Based on a review of extant literature, a questionnaire was developed and administered among these ITVs. The resulting data were analyzed using SmartPLS version 3. Of the nine hypothesized direct and indirect relationships, seven receive support. The results indicate that three of four hypothesized relationships between organizational learning dimensions and IMD were supported. The relationship between IMD and new product performance (innovation performance) was supported. Moreover, IMD mediates the relationship between three of four organizational learning dimensions and innovation performance. The findings and implications of this research are discussed, and conclusions are stated. |
Language | en |
Publisher | Taylor & Francis |
Subject | innovation performance International marketing dynamism international technology ventures open systems organizational learning |
Type | Article |
Pagination | 423-436 |
Issue Number | 4 |
Volume Number | 30 |
ESSN | 2163-9167 |
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