The Relationship between Information & Communications Technology, Prior Experience and Customer Loyalty in Saudi Arabia Insurance Industry Companies
Author | Alawni, Mohammed Saad |
Author | Yusoff, Rushami Zien |
Author | Al-Swidi, Abdullah Kaid |
Author | Al-Matari, Ebrahim Mohammed |
Available date | 2023-11-23T05:35:06Z |
Publication Date | 2014 |
Publication Name | Global Journal of Management and Business Research: E Marketing |
Citation | Alawni, M., Yusoff, R., Al-Swidi, A., Al-Matari, E. (2015). The Relationship between Information & Communications Technology, Prior Experience and Customer Loyalty in Saudi Arabia Insurance Industry Companies. Global Journal of Management And Business Research, 14(8), 30-38. |
ISSN | 0975-5853 |
Abstract | This study is an attempt to examine the association between important variables of service quality namely information and communications technology, prior experience and customer loyalty in Saudi Arabia’s provision of health insurance. This study obtained primary data collected through questionnaire after which SPSS version 21 was employed to test the relationship between independence variables and dependent variable. The results of this study revealed a positive and significant association between information and communications technology and customer loyalty. In the same path, prior experience was found to have a positive and significant connection with customer loyalty. Finally, this study provides limitations and suggestion for future studies towards the end. |
Language | en |
Publisher | Global Journals Inc. (USA) |
Subject | information and communications technology prior experience customer loyalty health insurance provides in saudi arabia |
Type | Article |
Pagination | 30-38 |
Issue Number | 8 |
Volume Number | 14 |
ESSN | 2249-4588 |
Files in this item
This item appears in the following Collection(s)
-
Management & Marketing [716 items ]