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AuthorAlawni, Mohammed Saad
AuthorYusoff, Rushami Zien
AuthorAl-Swidi, Abdullah Kaid
AuthorAl-Matari, Ebrahim Mohammed
Available date2023-11-23T05:35:06Z
Publication Date2014
Publication NameGlobal Journal of Management and Business Research: E Marketing
CitationAlawni, M., Yusoff, R., Al-Swidi, A., Al-Matari, E. (2015). The Relationship between Information & Communications Technology, Prior Experience and Customer Loyalty in Saudi Arabia Insurance Industry Companies. Global Journal of Management And Business Research, 14(8), 30-38.
ISSN0975-5853
URIhttps://globaljournals.org/GJMBR_Volume14/4-The-Relationship-between-Information.pdf
URIhttp://hdl.handle.net/10576/49614
AbstractThis study is an attempt to examine the association between important variables of service quality namely information and communications technology, prior experience and customer loyalty in Saudi Arabia’s provision of health insurance. This study obtained primary data collected through questionnaire after which SPSS version 21 was employed to test the relationship between independence variables and dependent variable. The results of this study revealed a positive and significant association between information and communications technology and customer loyalty. In the same path, prior experience was found to have a positive and significant connection with customer loyalty. Finally, this study provides limitations and suggestion for future studies towards the end.
Languageen
PublisherGlobal Journals Inc. (USA)
Subjectinformation and communications technology
prior experience
customer loyalty
health insurance provides in saudi arabia
TitleThe Relationship between Information & Communications Technology, Prior Experience and Customer Loyalty in Saudi Arabia Insurance Industry Companies
TypeArticle
Pagination30-38
Issue Number8
Volume Number14
ESSN2249-4588
dc.accessType Open Access


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