Approaching what we hope for and avoiding what we fear: A study of women's concern with visible signs of skin aging
المؤلف | Sobh, Rana |
تاريخ الإتاحة | 2024-02-22T11:28:49Z |
تاريخ النشر | 2011-05-01 |
اسم المنشور | Australasian Marketing Journal |
المعرّف | http://dx.doi.org/10.1016/j.ausmj.2011.03.004 |
الاقتباس | Sobh, R. (2011). Approaching what we hope for and avoiding what we fear: A study of women's concern with visible signs of skin aging. Australasian Marketing Journal, 19(2), 122-130. |
الرقم المعياري الدولي للكتاب | 1441-3582 |
الملخص | This paper proposes to examine how priming approach and avoidance goal orientations moderates consumer goal-directed preferences for products and services. These effects are studied in the context of women's concern with visible signs of facial skin aging and the products, services and activities used to deal with it. Seven hundred female participants from Auckland were randomly assigned to one of the two conditions by receiving one of the two versions of a survey. The final sample was 203 (103 in the approach condition, 100 in the avoidance condition). MANOVA analyses indicated that women are likely to consider different means to deal with aging based on whether they are striving to prevent feared possible selves or to attain hoped-for selves. Underlying mechanisms, implications and future research directions are discussed. © 2011 Australian and New Zealand Marketing Academy. |
راعي المشروع | This research was supported by the Hope Foundation for doing research about aging (New Zealand). |
اللغة | en |
الناشر | SAGE |
الموضوع | Goal orientations Possible selves Visible signs of aging |
النوع | Article |
الصفحات | 122-130 |
رقم العدد | 2 |
رقم المجلد | 19 |
ESSN | 1839-3349 |
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