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المؤلفKumar, Rahul
المؤلفMukherjee, Shubhadeep
المؤلفRana, Nripendra P.
تاريخ الإتاحة2024-05-15T07:09:22Z
تاريخ النشر2023
اسم المنشورInformation Systems Frontiers
المصدرScopus
المعرّفhttp://dx.doi.org/10.1007/s10796-023-10401-w
الرقم المعياري الدولي للكتاب13873326
معرّف المصادر الموحدhttp://hdl.handle.net/10576/55027
الملخصOnline reviews play a significant role in shaping consumer purchase decisions. Accordingly, emergence of fake reviews has proliferated as an instrument to manipulate customers' buying preferences. Such manifestation, however, lacks theoretical grounding and remains under researched due to two notable challenges: first, absence of conceptual underpinnings between consumers' writing style and recommendation behavior. Second, little knowledge about the role of product characteristics underlying fake reviews and their influence on nudging product preferences. Through the lens of environmental psychology, this study uses an empirical investigation utilizing natural language processing (NLP) to uncover latent product-specific features underlying customer reviews and their impact on persuading buying preferences. As a major finding, we observe that characteristics underlying fake reviews, as opposed to genuine ones, fail to influence product recommendation or discouragement. Accordingly, we suggest firms permitting fake reviews on their portals to be aware of the limited economic advantages of such practices.
اللغةen
الناشرSpringer
الموضوعE-commerce
Online reviews
Product discouragement
Product recommendation
Purchase decisions
Review manipulation
Text mining
العنوانExploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions
النوعArticle
dc.accessType Open Access


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