Why Does BYD Struggle to Penetrate Western Markets?
Abstract
Although BYD has seen success in its domestic market, this Chinese electric vehicle manufacturer faces considerable challenges in establishing a presence in Western automotive markets, despite possessing several competitive advantages over Western EV manufacturers, such as proprietary battery technology, in-house parts manufacturing, access to essential raw materials, and support from the Chinese government. The main factors hindering BYD’s entry into Western markets include weak market demand combined with ambitious sales targets, a flawed pricing strategy, regulatory investigations by Western countries, concerns about quality, and the necessity for extensive post-import adjustments, and significant repairs. This article aims to explore these key challenges to better understand why BYD is struggling to penetrate Western markets.
DOI/handle
http://hdl.handle.net/10576/60535Collections
- Center for Entrepreneurship and Organizational Excellence Research [126 items ]
- Management & Marketing [726 items ]
Related items
Showing items related by title, author, creator and subject.
-
Participation Behaviour Among International Students: The Role of Satisfaction with Service Augmentation and Brand Choice Attainment
Elsharnouby, Tamer H. ( Springer Nature , 2016 , Book chapter)Interest in understanding and managing the student experience has been growing in order to develop and offer high-quality, satisfaction-creating service experiences (Bowden and D’Alessandro 2011; Fagerstrøm and Ghinea ... -
Services marketing practices in diverse cultures: Canada compared to Qatar
Abu Farha A.K.; Koku P.S.; Al-Kwifi S.O.; Ahmed Z.U. ( Emerald Group Publishing Ltd. , 2019 , Article)Purpose The service marketing literature has traditionally argued that the marketing practices of service firms that operate in diverse cultures should also differ. This paper aims to investigate this argument by examining ... -
STRONG MARKET-MAKING USING DEEP REINFORCEMENT LEARNING: BITCOIN MARKET ANALYSIS
FEZOONI, ABDULHADY YOUNES (2024 , Master Thesis)This study evaluates the use of deep reinforcement learning (DRL) in market-making, specifically in the Bitcoin market. DRL has shown promise in providing robust market-making capabilities, including enhanced market liquidity ...