Showing items related by title, author, creator and subject.

• University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract 

  Eldegwy, Ahmed; Elsharnouby, Tamer H.; Kortam, Wael ( Springer Nature , 2019 , Book chapter)

  Do university social augmenters have brand equity? To answer this question, the study conceptualizes, develops, and empirically examines a model of university social augmenters brand equity (USABE). We define university ...
• How sociable is your university brand? An empirical investigation of university social augmenters' brand equity 

  Eldegwy, Ahmed; Elsharnouby, Tamer H.; Kortam, Wael ( Emerald Group Publishing Ltd. , 2018 , Article)

  Purpose: The purpose of this paper is to integrate branding and higher education literature to conceptualize, develop, and empirically examine a model of university social augmenters' brand equity. Design/methodology/approach: ...
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  Short- and long-term cost-effectiveness analysis of CYP2C19 genotype-guided therapy, universal clopidogrel, versus universal ticagrelor in post-percutaneous coronary intervention patients in Qatar 

  Sawsan, AlMukdad; Elewa, Hazem; Arafa, Salaheddin; Al-Badriyeh, Daoud ( Elsevier , 2021 , Article)

  BackgroundPatients having CYP2C19 loss-of-function alleles and receiving clopidogrel are at higher risk of adverse cardiovascular outcomes. Ticagrelor is an effective antiplatelet that is unaffected by the CYP2C19 polymorphism. ...