• English
    • العربية
  • العربية
  • Login
  • QU
  • QU Library
  •  Home
  • Communities & Collections
View Item 
  •   Qatar University Digital Hub
  • Qatar University Institutional Repository
  • Academic
  • Faculty Contributions
  • College of Arts & Sciences
  • English Literature & Linguistics
  • View Item
  • Qatar University Digital Hub
  • Qatar University Institutional Repository
  • Academic
  • Faculty Contributions
  • College of Arts & Sciences
  • English Literature & Linguistics
  • View Item
  •      
  •  
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Metaphorical expressions in E-commerce: A study of arabic language websites

    No Thumbnail [120x130]
    Date
    2017
    Author
    Liginlal, Divakaran
    AHMAD, RIZWAN
    Meeds, Robert
    Gopinath, Preetha
    Metadata
    Show full item record
    Abstract
    This study examines the use of metaphors in Arabic language e-commerce websites and shows that metaphorical language plays an important role in enhancing the effectiveness of websites and e-commerce businesses in general. Arabic text was extracted from 3,065 websites across 22 Arab countries and 10 types of e-commerce domains. More than 14,000metaphorswere annotated in a sample of 1,208 rhetorical clusters (cohesive text units). Metaphor usage was highest in fashion, restaurant, and retail websites, and lowest in e-banking, airline, and tourism websites. Colloquial figurative language was rare-suggesting e-commerce businesses could do more linguistically to localize their websites.
    DOI/handle
    http://dx.doi.org/10.1080/1097198X.2017.1321354
    http://hdl.handle.net/10576/16853
    Collections
    • English Literature & Linguistics [‎107‎ items ]

    entitlement


    Qatar University Digital Hub is a digital collection operated and maintained by the Qatar University Library and supported by the ITS department

    Contact Us | Send Feedback
    Contact Us | Send Feedback | QU

     

     

    Home

    Submit your QU affiliated work

    Browse

    All of Digital Hub
      Communities & Collections Publication Date Author Title Subject Type Language Publisher
    This Collection
      Publication Date Author Title Subject Type Language Publisher

    My Account

    Login

    Statistics

    View Usage Statistics

    Qatar University Digital Hub is a digital collection operated and maintained by the Qatar University Library and supported by the ITS department

    Contact Us | Send Feedback
    Contact Us | Send Feedback | QU

     

     

    Video

    NoThumbnail