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AuthorLiginlal, Divakaran
AuthorAHMAD, RIZWAN
AuthorMeeds, Robert
AuthorGopinath, Preetha
Available date2020-11-02T08:32:04Z
Publication Date2017
Publication NameJournal of Global Information Technology Management
ResourceScopus
ISSN1097198X
URIhttp://dx.doi.org/10.1080/1097198X.2017.1321354
URIhttp://hdl.handle.net/10576/16853
AbstractThis study examines the use of metaphors in Arabic language e-commerce websites and shows that metaphorical language plays an important role in enhancing the effectiveness of websites and e-commerce businesses in general. Arabic text was extracted from 3,065 websites across 22 Arab countries and 10 types of e-commerce domains. More than 14,000metaphorswere annotated in a sample of 1,208 rhetorical clusters (cohesive text units). Metaphor usage was highest in fashion, restaurant, and retail websites, and lowest in e-banking, airline, and tourism websites. Colloquial figurative language was rare-suggesting e-commerce businesses could do more linguistically to localize their websites.
Sponsorfrom the Qatar National Research Fund (a member of the Qatar Foundation). The statements made herein are solely the responsibility of the authors.
Languageen
PublisherTaylor and Francis Inc.
SubjectCorpus
Culture
Global e-commerce
Linguistics
Localization
Metaphor
TitleMetaphorical expressions in E-commerce: A study of arabic language websites
TypeArticle
Pagination75-90
Issue Number2
Volume Number20
dc.accessType Abstract Only


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