Management & Marketing: المرسلات الحديثة
السجلات المعروضة 81 -- 100 من 788
-
Validating the antecedents of customer M-payment loyalty: an empirical investigation
( Emerald Publishing , 2022 , Article)Purpose: The study aims to explore antecedents and consequences of customer experience (CE) by positing a comprehensive framework taking cognizance of customer loyalty (CL), customer advocacy (CA), customer value dimensions, ... -
The effect of religiosity and demographic variables on Arab women consumers' self-expression through luxury brands: a mixed methods study
( Inderscience Publishers , 2022 , Article)This mixed methods study focuses on one category of luxury female consumer products and investigates its relationship with Muslim consumer religiosity and other demographic variables to provide greater understanding of the ... -
The role of corporate governance in the sustainability of small and medium enterprises in the United Arab Emirates using 'limited liability company as a model'
( Inderscience Publishers , 2023 , Article)The purpose of this study is to explore and evaluate the impact and role of corporate governance in the sustainability of small and medium enterprises (SMEs). In addition, this study aims to clarify the international ... -
The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers' engagement
( Elsevier , 2023 , Article)Academic literature retains a dearth of empirical evidence of the cutting-edge aspect of artificial intelligence (AI)-powered digital assistance and digital multisensory cues, despite the prospect of these factors on ... -
What affects the use of green technology in hotels? Assessing hotel management viewpoint using natural language processing based qualitative study
( Routledge , 2023 , Article)Hotels across the globe are trying to adopt green technologies for reducing the negative impact of the hospitality segment on the environment. However, the implementation of green technologies in hotels can be affected by ... -
The Effects of Innovation Dimensions on Small and Entrepreneurship Business Performance in Emerging Markets: Evidence from Qatar
( Inderscience Publishers , 2022 , Article)This study examines the effects of different innovation dimensions, namely financial, input, process, and output innovations on the small and entrepreneurship business (SEB) financial, organisational, and marketing performance ... -
Reflection, Reflexivity and the Notion of Technology
( Niccolò Cusano University-Rome , 2024 , Article)Drawing on ethnomethodological conceptualizations of reflection and reflexivity, this paper develops a radical reflexive discourse of technology as simulacra, and critically examines the study of technology and the lessons ... -
HR Analytics and the Implementation Imperative
( Informs , 2024 , Article)The adoption and implementation of human resources (HR) analytics typically stems from the need to address a specific and key business issue that requires measurement. Such a problem ought not appear hassle-free or expedient ... -
TITLE YIELD INDEX BASED ON CONCEPT OF SIX-SIGMA SSCpk FOR ASSESSMENT PROCESS PERFORMANCE IN INDUSTRIES
( Faculty of Engineering, University of Kragujevac , 2021 , Article)Process quality is a key factor in facilitating product sales, (PCIs), which determine the relationship between the manufacturing specifications and the actual process performance by quantifying process potential. Although ... -
The Situation of Incommensurability in Strategic Management
( NICCOLO’ CUSANO UNIVERSITY , 2023 , Article)The field of strategic management has witnessed a proliferation of theoretical perspectives following two main paradigms. The two camps roughly correspond, on the one hand, to the "classical" and "neo-classical" approaches, ... -
Virtual agents and flow experience: An empirical examination of AI-powered chatbots
( Elsevier , 2022 , Article)The aspects that could shape customers' virtual experiences with chatbot applications are poorly understood. Therefore, this study aims to empirically examine the main factors that shape customers' virtual flow experiences ... -
Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0
( Emerald Publishing , 2024 , Article)Purpose: With the advancement of digital transformation, it is important for e-retailers to use artificial intelligence (AI) for customer engagement (CE), as CE enables e-retail brands to succeed. Essentially, AI e-marketing ... -
SMEs entrepreneurial finance-based digital transformation: towards innovative entrepreneurial finance and entrepreneurial performance
( Taylor & Francis , 2023 , Article)The antecedents and determinants of entrepreneurial capabilities and competencies remain one of the incontestable questions that drive the exploitation and discovery of effective financial and digital opportunities. In the ... -
Reaching new heights: investigating adoption factors shaping the moon landing of metaverse tourism
( Springer Nature , 2023 , Article)With the advancement of technology, the metaverse, as the future of the Internet, has gained popularity. As a result, numerous opportunities have been created, and the tourism industry is eager to take advantage of them. ... -
Self-promotion and online shaming during COVID-19: A toxic combination
( Elsevier , 2022 , Article)A public shaming frenzy has spread through social media (SM) following the instigation of lockdown policies as a way to counter the spread of COVID-19. On SM, individuals shun the idea of self-promotion and shame others ... -
Religion, spirituality, and well-being: A systematic literature review and futuristic agenda
( John Wiley & Sons , 2022 , Article)Informed by religion and psychology literature, this study reviews the literature on religiosity, spirituality, and psychology to support existing theory development in the current emergence of “Management, Spirituality, ... -
Role of Social Media in Technology Adoption for Sustainable Agriculture Practices: Evidence from Twitter Analytics
( Association for Information Systems (AIS) , 2023 , Article)Social networking sites provide a new means of communication for disseminating cutting-edge agricultural technologies. These are unmediated interaction channels that enable a user to communicate their experience with ... -
Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms
( Elsevier , 2022 , Article)This study investigates the relationship between social currency and customer experience concerning online travel agencies. Riding on the theory of planned behavior (TPB), we explore the moderating effect of attitude and ... -
Ranking and prioritisation of barriers to SMEs internationalisation in emerging economies
( Inderscience Publishers , 2023 , Article)Internationalisation is considered an important strategy for growth in small and medium enterprises (SMEs). However, research about internationalisation challenges that SMEs face in emerging economies is limited. Further, ... -
Quality aspects vs consumption values: What affects intention to book hotels in the post-Covid era?
( Taylor & Francis , 2023 , Article)The Covid-19 pandemic had affected the hospitality sector the most due to lockdowns and other government restrictions. As hotels are trying to recover from the losses suffered during the pandemic, hotels can prepare better ...
