Management & Marketing: Recent submissions
Now showing items 101-120 of 753
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Instagram influencers attributes and parasocial relationship: A dataset from Qatar
( Elsevier , 2024 , Dataset)The dataset investigates how social media influencers’ attributes affect followers’ parasocial relationship. It also examines the mediating role of the parasocial relationship between the social media influencers’ attributes ... -
Entrepreneurial e-equity crowdfunding platforms: antecedents of knowledge acquisition and innovation performance
( Emerald Publishing , 2024 , Article)Purpose: The crowdfunding concept and activities have recently been the focus of attention of many researchers and practitioners over different business contexts. However, there is a dearth of literature considering the ... -
Examining the impact of Russia-Ukraine conflict and China support on the supply chain of German family-owned SMEs in 2022
( Routledge , 2023 , Article)The geopolitical situation created by Russia and China over Ukraine has made it difficult for businesses in Germany, mostly small and medium-sized enterprises, to manage their logistics and supply chain processes effectively. ... -
Examining the advantages and disadvantages of international franchising and licensing from both legal and business perspectives within GCC region
( Emerald Publishing , 2024 , Article)Purpose: This study aims to provides the insights on the advantages and disadvantages of international franchising and licensing from the perspectives of legal and business considerations in the Gulf Cooperation Council ... -
Exploring the Pathways to Tourist Loyalty in Pakistani Tourism Industry: The Role of Destination Image, Service Quality, E-WOM, and Social Media
( MDPI , 2023 , Article)Tourism plays a pivotal role in Pakistan's economic landscape. Understanding the drivers of tourist loyalty is paramount for sustainable growth. This study delves into the factors influencing tourist loyalty within Pakistan's ... -
Does blockchain technology matter for supply chain resilience in dynamic environments? The role of supply chain integration
( Public Library of Science , 2024 , Article)This study aims to empirically investigate the effect of blockchain technology (BCT) adoption on supply chain resilience (SCR), with the mediating role of supply chain integration (SCI) and the crucial effect of environmental ... -
Emerging dimensions of blockchain application in tourism and hospitality sector: a systematic literature review
( Routledge , 2023 , Article)Owing to its unparalleled transparency and disintermediation characteristics, blockchain technology has a huge potential to transform the tourism and hospitality industry. Airlines and hotel companies are now turning to ... -
Drivers of circular economy for small and medium enterprises: Case study on the Indian state of Tamil Nadu
( Elsevier , 2022 , Article)The present paper highlights the growing relevance of the Circular Economy (CE), its adoption by Small- and Medium-sized Enterprises (SMEs), and the relationship between the drivers of CE. Using a case study of CE adoption ... -
Interlinkages Between Digital-Social Entrepreneurship and Technological Capabilities for Sustainable Value Creation
( IGI Global Publishing , 2023 , Article)Indian agricultural value chains are marred with a lack of financial inclusion of smallholder farmers, lengthy payout times, poor quality of products, lack of traceability issues, and lack of industrialization in the value ... -
Innovate or perish: can green entrepreneurial orientation foster green innovation by leveraging green manufacturing practices under different levels of green technology turbulence?
( Emerald Publishing , 2023 , Article)Purpose: While the significance of green entrepreneurial orientation (GEO) has been acknowledged, it is still not fully understood how GEO influences green innovation (GI). Depending on the natural resource-based view ... -
Integrated Model for the Factors Determining the Academic’s Remote Working Productivity and Engagement: Empirical Study
( SAGE , 2023 , Article)This empirical study aims to examine and validate the factors influencing productivity among remote academic staff in Jordanian higher education institutions during the Covid-19 crisis, with a specific focus on the mediating ... -
The influence of social drivers on using ride-hailing services
( Emerald Publishing , 2023 , Article)Purpose: The pandemic has severely affected sharing economy businesses specially ride-hailing services due to high levels of human-touch points. This research investigates the impact of COVID-19 infodemic, identification, ... -
Immunogenicity to Botulinum Toxin Type A: A Systematic Review with Meta-Analysis Across Therapeutic Indications
( Oxford University Press , 2022 , Article)Background: Botulinum toxin A (BTX-A) is commonly employed as a neuromodulator in several neurological diseases and aesthetic indications. Formation of neutralizing antibodies (NAbs) after BTX-A injections may be responsible ... -
How Consumers’ Consciousness Moderates the Corporate Social Responsibility Effect on Apparel Industry Brand Image
( Multidisciplinary Digital Publishing Institute (MDPI) , 2023 , Article)This research aims to investigate the moderating role of customer consciousness in the correlation between CSR and the brand image of the Jordanian apparel industry. The study employs a cross-sectional quantitative method. ... -
Impact of Sensory Perceptions on the Urge to Buy Impulsively
( Taylor & Francis , 2023 , Article)E-commerce retailers use augmented reality (AR) based apps for product presentations. This study investigates the influence of sensory perceptions in an urge to buy impulsively (UBI). This study further examines the mediating ... -
Digital Advertising Creative Processes and Innovation in UK SME Advertising Agencies: An Empirical Investigation of Viral Advertising
( Damietta University , 2021 , Article)Innovation is arguably the largest theme in advertising literature. However, the emergence of E-Marketing has led to an unprecedented level of change in the industry. In an attempt to explore innovation practices and digital ... -
Determinants of red meat consumption in Qatar: implications for red meat supply chains
( Inderscience Publishers , 2023 , Article)The rising income and population in Qatar have led to an increase in the consumption of red meat. However, the supply side of a red meat supply chain is located outside the country with little control over supply chain ... -
Creation of sustainable growth with explainable artificial intelligence: An empirical insight from consumer packaged goods retailers
( Elsevier , 2023 , Article)Consumer packaged goods retailers can pivot quickly to find new areas of sustainable growth and enable their businesses to compete effectively. Traditionally, they are losing ground to more agile and technologically focused ... -
Deep Churn Prediction Method for Telecommunication Industry
( Multidisciplinary Digital Publishing Institute (MDPI) , 2023 , Article)Being able to predict the churn rate is the key to success for the telecommunication industry. It is also important for the telecommunication industry to obtain a high profit. Thus, the challenge is to predict the churn ... -
Counteracting dark sides of robo-advisors: justice, privacy and intrusion considerations
( Emerald Publishing , 2023 , Article)Purpose: Under the pressure of dynamic business environments, firms in the banking and finance industry are gradually embracing Fintech, such as robo-advisors, as part of their digital transformation process. While robo-advisory ...
