Management & Marketing: المرسلات الحديثة
السجلات المعروضة 161 -- 180 من 753
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Privacy and gendered spaces in Arab Gulf homes
( Taylor & Francis , 2015 , Article)We report the findings of a qualitative study of Qatari homes in the Arab Gulf. We identify the significance of privacy and gender segregation as anchors for identity, both national and religious. Maintaining these anchors ... -
Approaching what we hope for and avoiding what we fear: A study of women's concern with visible signs of skin aging
( SAGE , 2011 , Article)This paper proposes to examine how priming approach and avoidance goal orientations moderates consumer goal-directed preferences for products and services. These effects are studied in the context of women's concern with ... -
An exploration into the religious and symbolic meanings of gendered spaces in an Arab gulf home
(2011 , Conference)Houses are rich symbols representative of culture, self and identity (Marcus 1995). The current research provides a comparative perspective on Arab-Islamic (Qatari) and Western values as encoded in the home and use of ... -
Gender and privacy in Arab Gulf states: implications for consumption and marketing
( Edward Elgar Publishing Ltd. , 2011 , Book chapter)N/A -
Crescent marketing, Muslim geographies and brand Islam: Reflections from the JIMA Senior Advisory Board
( Emerald Publishing , 2013 , Article)Purpose: The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's (JIMA) Editorial Team, regarding the recently branded phenomenon of Islamic marketing ... -
A Cognizance of Green Bond Features Preferential to Renewable Energy Project Financing in Ghana
( IEEE , 2021 , Article)Issuance of green bonds (GBs) is valuable for developing countries because it provides a market deepening mechanism, which enables greater liquidity for investments in renewable energy (RE) sector. This article is premised ... -
Brand Humour Advertisements on a Social Network Platform and Their Impact on Online Consumer Engagement: The Case of Instagram
( IGI Global Publishing , 2022 , Book chapter)Past studies on humour have predicted that the right humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour by brands ... -
What Makes Customers More Engaged on Social Media? An Investigation of Customers’ Responses to Brand-Generated Content on Twitter
( Taylor & Francis , 2023 , Article)This study employs thematic content analysis to explore how the content source (brand vs. brands in collaboration with celebrities), content type (informative, social, and entertaining), and content format (videos, links, ... -
Effect of Instagram Influencer Parasocial Relationship on Follower Behaviors: A Moderated Moderation Model of Expertise and Involvement
( IGI Global Publishing , 2023 , Article)Social media influencers (SMI) are considered effective marketing weapons that firms increasingly use to endorse their products and brands. However, with the enormous diversity of social media and the multiplicity of SMI, ... -
Perspectives: Travellers Views on COVID-19 and Halal Tourism
( Tourism Economy and Development Association (TEKAD) , 2021 , Article)COVID-19 pandemic has affected everyone’s life around the globe in many different ways. The pandemic seems to have changed the way individuals and businesses work due to the restrictions imposed on travel by different ... -
Customer service quality, emotional brand attachment and customer citizenship behaviors: findings from an emerging higher education market
( Taylor & Francis , 2021 , Article)This study examined the impact of university services on customers’ (students’) Emotional Brand Attachment (EBA) and Customer Citizenship Behaviors (CCB). The main reason for examining this association was to explore the ... -
An Exploratory Study on the Effect of Artificial Intelligence-Enabled Technology on Customer Experiences in the Banking Sector
( IGI Global Publishing , 2021 , Article)This study investigates how artificial intelligent technology in the banking sector has affected consumers’ overall experience. It focuses on how consumers’ personal digital transformation has affected digital banking ... -
The effect of service failure severity on brand forgiveness: the moderating role of interpersonal attachment styles and thinking styles
( Emerald Publishing , 2023 , Article)Purpose: The purpose of this study is to examine the effect of service failure severity on brand forgiveness and to investigate the moderating effects of interpersonal attachment styles and thinking styles on the service ... -
Can CSR foster brand defense? A moderated-mediation model of the role of brand passion
( Palgrave Macmillan , 2023 , Article)This paper seeks to understand whether and how perceived retailers’ CSR can reinforce brand defense behavior by customers. Building on signaling theory, the paper proposes that CSR programs signal brands’ good nature, ... -
Developing and validating a multidisciplinary scale of E-retailing website elements
( Elsevier Ltd , 2022 , Article)The purpose of this article is to theoretically identify the salient elements of e-retailing websites and empirically verify them through a rigorous scale development process. A mixed method approach was followed to achieve ... -
The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits
( SAGE Publications Ltd , 2024 , Article)Prior research has overlooked the significance of two distinct communication strategies used by hotels over social media platforms to foster environmental sustainability (ES), namely informative communication strategy (ICS) ... -
Innovation and Smart Cities Research: A Review and Future Directions
( Springer Nature , 2024 , Book chapter)This chapter aims to review existing evidence and map research on innovation in smart cities. Based on data from 822 articles and chapters, bibliometric analyses were performed to capture descriptive statistics and key ... -
Exploring local job seekers perception toward employment in the private and public sectors in Qatar: implications for workforce nationalization policies
( Emerald Publishing Limited , 2023 , Article)Purpose: The influx of expatriates to the Gulf Cooperation Council (GCC) countries has led to labor imbalance inducing these countries to initiate workforce nationalization policies. However, despite the policies' emphasis ... -
From ‘publish or perish’ to ‘publish for purpose’
( Wiley , 2023 , Other)Pressures to publish prolifically have led to an abundance of research on trivial matters rather than on issues of significance. This trend is particularly pronounced in developing countries, where limited access to paid ... -
Yemeni banking system: Critical issues and future recommended strategies
(2012 , Article)In the current changing and challenging business environment, banks have been gaining an increasing importance in paving the way for the development processes in any country.Banks, however, bridge the gap between individuals ...
