An empirical study of intuition and its context

Abstract

Our knowledge of what determines intuitive decision making is still in its early stages, although there is an increasing interest in intuition in the last decade. In order to fill this gap, this study examines the differential contribution made by different perspectives on context (decision, environment and firm) toward explaining intuition. The results indicate that the characteristics specific to the firm and to the environment appear to be more significant to intuition than does the nature of the decision; and that the impact of contextual variables vary from one dimension to another.