FACTORS AFFECTING APPLICATION DOWNLOADING IN QATAR

Abstract

Smartphone applications have gained excessive attention during the last couple of years due to the increasing number of mobile application downloads, withal its revenues. A smartphone application, or mobile device application, is an application program designed to run on eye-catching telephones, tablets, and other mobile computers. An application is meaningful or desirable if the purpose is to help people get involved with meaningful interactions or the application is designed in a more computer-like approach like a website. Applications are delivered in robust application stores via delivery platforms. This research intends to discover the key variables that affect application downloading by examining the download popularity of applications by concentrating on the unified theory of acceptance and use of technology (UTAUT2) variables. This theory is very valuable in field of information systems analysis in studying consumer behavior and the range of technology acceptance the individual has and their ability to use. We have answered the research question by gathering data and analyzing the hypotheses of this research through an online-based survey. The data was collected from 191 random people. Also, multivariate regression analyses are applied in order to investigate the model developed in this research. This research will highlight on the mediation role of proposed variables on the applications downloading and how those factors could affect the downloading behavior of people in Qatar. This research will provide the required data analysis for potential application developers and owners who may benefit from the study practices and implications to develop the right application for the Qatari market.