Browsing Science in Marketing by Subject "Millennials"
Now showing items 1-1 of 1
-
The Impact of Individuals' Susceptibility to Persuasion on Perceived Information Quality and Purchase Intention among Millennials
(2021 , Master Thesis)Social media is growing in popularity and has assumed a more central role in information dissimilation more recently. This development has increased the opportunity for firms to communicate, persuade, and influence ...