Browsing Science in Marketing by Subject
Now showing items 1-20 of 102
| Subject |
|---|
| actual purchase behaviour [1] |
| AI-enabled ads [1] |
| and Customized ads [1] |
| atmospherics [1] |
| Brand Advocacy [1] |
| Brand Community Engagement [1] |
| Brand Credibility [1] |
| Brand Equity [1] |
| Brand Humour Advertisements [1] |
| brand innovation [1] |
| Brand Page Characteristics [1] |
| Brand Trust [1] |
| brand-generated [1] |
| Business Performance [1] |
| collaborating brand [1] |
| collecting and hoarding possessions [1] |
| color in marketing [1] |
| Color Roles in Apparel Purchase [1] |
| consumer behavior [1] |
| Consumer Engagement [1] |