Probing the Minds of Female Engineers: The Richness of Qualitative Research

Abstract

This case is a reflection on my first experience using interviews in a research project. Although I believe in the power and elegance of quantitative methods, qualitative methods allow for research that is richer, deeper, and in many instances a better read. The article describes how I chose the research topic and what led me to use interviews even though I had originally planned to use regression. The article then goes on to describe how my colleagues and I conducted the interviews. Finally, I highlight the main learning points that I came out with from this research project.