Theories of Islamic marketing

Abstract

In this paper the authors attempt to present a list of theories from the discipline of Islamic marketing. The list is neither complete nor a detailed description of all the attempts toward a theory of Islamic marketing. Indeed, it is not the intention of this work to provide such detail. Rather, this commentary is designed to motivate researchers to begin to address the subject of Islamic marketing in a manner that will pave the way for a more defined theory of Islamic marketing to be constructed, a subject that so far remains clearly under researched.