Consumer online shopping attitude-intention and their determinants in Qatar

Abstract

The study examines consumer online shopping attitude and intention and their antecedents in Qatar, one of the strongest economies in the world. Commonly used determinants of consumer online shopping attitude and intention in the literature are selected namely usefulness of online shopping, security of online shopping, privacy of online shopping, ease of use of online shopping and self-efficacy of online shopping. An analysis of a sample of 129 cross-section consumers in Doha, Qatar, supports our contention that the usefulness of online shopping, security of online shopping, privacy of online shopping and ease of use of online shopping influence consumer online shopping attitude. In turn, consumer online shopping attitude together with self-efficacy of online shopping affect consumer online shopping intention. Contrary to the expectation, usefulness of online shopping is not a significant predictor of consumer online shopping intention in Qatar. Results and implications are discussed.