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AuthorAl Bakri, Anas
AuthorKisswani, Nazzal
Available date2018-02-05T10:00:57Z
Publication Date2015-01-01
Publication NameInternational Journal of Business Innovation and Research
Identifierhttp://dx.doi.org/10.1504/IJBIR.2015.070213
CitationBakri, Anas Al, and Nazzal Kisswani. “Social media: adoption and legal issues impact on business innovation.” International Journal of Business Innovation and Research, vol. 9, no. 4, 2015, p. 486., doi:10.1504/ijbir.2015.070213
ISSN1751-0252
URIhttp://hdl.handle.net/10576/6211
AbstractCopyright © 2015 Inderscience Enterprises Ltd. This study explored the impact of the social media adoption, and the related legal issues on the business innovation within the Gulf Cooperation Council (GCC), particularly in Qatar. Qualitative and quantitative approaches have been used to gain a better understanding of these issues, and testing the impacts and relationships between factors. So, the current study mainly used both exploratory and explanatory techniques (qualitative and quantitative approaches). The study questions and hypotheses have been tested using the structural equation model (SEM). As a conclusion, the social media adoption by enterprises in Qatar has a positive influence on business innovation. In addition, some of the factors in business innovation, such as PBP, inventory management, new product invention and new market invention appear to be more important to success than other factors. Results also concluded that it is very believable that the social media adoption will condition legal issues, e.g., privacy law and security.
Languageen
PublisherInderscience
SubjectBusiness innovation
Legal issues
Market invention
Privacy
Security
SEM
Social media
Structural equation model
TitleSocial media: Adoption and legal issues impact on business innovation
TypeArticle
Issue Number4
Volume Number9
ESSN1751-0260
dc.accessType Abstract Only


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