Factors influencing the intention to use mobile banking
الملخص
This paper aims to investigate the main factors that influence the intention to use mobile banking in Qatar. The technology acceptance model (TAM) and information system success model (ISSM) were integrated and extended with trust, to investigate the intention to use mobile banking. Data were collected from 288 participants in Qatar via an online questionnaire. Service quality, perceived usefulness, and perceived ease of use were significant influencers of intention to use mobile banking apps. Unfortunately, the influence of trust, system quality and information quality was insignificant. R2 indicates that the predictors of mobile banking explained (70.7%) of behavioural intention. Findings offer banks an opportunity to understand the factors influencing mobile banking adoption in Qatar. Furthermore, this study raised many questions regarding Qatari's perceptions regarding the factors included in the conceptual model, and provided a better understanding of the factors influencing mobile banking in Qatar.
المجموعات
- المحاسبة ونظم المعلومات [570 items ]