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AuthorAhmad, Anam
AuthorMimoun, Mohamed Slim Ben
AuthorEl-Gohary, Hatem
Available date2025-08-31T18:53:45Z
Publication Date2025-01
Publication NameInternational Journal of Customer Relationship Marketing and Management
Identifierhttp://dx.doi.org/10.4018/IJCRMM.370401
CitationAhmad, A., Mimoun, M. S. B., & El-Gohary, H. (2025). Examining the Spectrum of Artificial Intelligence Failures: A Focus on Users' Point of View. International Journal of Customer Relationship Marketing and Management (IJCRMM), 16(1), 1-21
ISSN1947-9247
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=86000166490&origin=inward
URIhttp://hdl.handle.net/10576/66942
AbstractArtificial Intelligence AI is increasingly becoming a foundation of competitive planning for contemporary organizations. However, even though the implementation of AI in organizations is a critical intervention that can unlock new forms of value, many of these implementations do not meet the expected outcomes. They may result in substantial financial, operational, and reputational negative consequences. This systematic literature review starts with a sample of 3104 articles from well-reputed journals published between 2010-2024. It aims to examine several questions that surround the occurrence of AI failure in organizations: the reasons behind those failures, the categories of the failures, and the disciplinary areas of the failures. Moreover, customers', employees', and management's points of view are considered in the review to extrapolate the potential consequences of the failure of AI systems. The result demonstrates that the AI breakdown often results from a mixture of technology, organization, and people problems and that different industries exhibit diverce types of failures.
SponsorThis research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors. Funding for this research was covered by the authors of this article.
Languageen
PublisherIGI Global
SubjectAl Failure
Artificial Intelligence
Chatbots
Customer Behaviour
Human and AI Interaction
Robots and Automation
Systematic Literature Review
TitleExamining the Spectrum of Artificial Intelligence Failures: A Focus on Users’ Point of View
TypeArticle
Pagination1-21
Issue Number1
Volume Number16
ESSN1947-9255
dc.accessType Open Access


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