Green product innovation: influences on environmental sustainability performance

Abstract

Purpose: In the contemporary era, practices that are not sustainable pose risks to both businesses and the environment. Thus, this study explores the interplay between workforce agility, knowledge sharing and product innovation flexibility and their collective impact on driving green product innovation and environmental sustainability. Design/methodology/approach: Data were collected from 448 managers in the industrial sector to explore how workforce agility facilitates the exchange of critical information with customers and suppliers, thereby fostering collaborative innovation and the development of environmentally friendly products. Findings: The study reveals a synergistic relationship where workforce agility enhances knowledge sharing, which in turn significantly contributes to green product innovation. This innovation, fostered through collaborative efforts and adaptable product development processes, is crucial for advancing a company's environmental sustainability performance. Practical implications: This study emphasizes the importance of workforce agility and robust knowledge-sharing practices for enhancing environmental sustainability. Firms that invest in adaptable employees and foster open communication with stakeholders can drive sustainable innovation and adapt swiftly to market changes. These strategies enable organizations to meet evolving sustainability demands effectively, strengthening their competitive position. Originality/value: This study highlights the crucial roles of knowledge sharing and flexible product development in driving sustainable innovation. It provides actionable insights for organizations, underscoring the need to integrate workforce agility and collaborative knowledge sharing as strategies for achieving sustainable business practices and enhancing environmental sustainability.