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المؤلفAnouze A.L.M.
المؤلفAlamro A.S.
تاريخ الإتاحة2020-04-27T08:34:21Z
تاريخ النشر2019
اسم المنشورInternational Journal of Bank Marketing
الرقم المعياري الدولي للكتاب2652323
معرّف المصادر الموحدhttp://dx.doi.org/10.1108/IJBM-10-2018-0271
معرّف المصادر الموحدhttp://hdl.handle.net/10576/14579
الملخصPurpose Despite the wide availability of internet banking, levels of intention to use such facilities remain variable between countries. The purpose of this paper is to focus on e-banking in a country with low intention to use e-banking – Jordan – and to explain the slow uptake. Design/methodology/approach A quantitative method employing a cross-sectional survey was used as an appropriate way of meeting the research objectives. The survey was distributed to bank customers in Amman, Jordan, collecting a total of 328 completed questionnaires. SPSS and AMOS software were used, and multiple regression and artificial neural networks were applied to determine the relative impact and importance of e-banking predictors. Findings The statistical techniques revealed that several major factors, including perceived ease of use, perceived usefulness, security and reasonable price, stand out as the barriers to intention to use e-banking services in Jordan. Originality/value This study theorizes a series of implications on intention to use e-banking. It draws the attention of Jordanian banks to the full functionality of their e-banking systems, emphasizing positive safety features, which could contribute to changing negative customer perceptions. It also contributes to eliciting the theory of customer value among banks by focusing on how they should properly enhance their use of shared value. Moreover, it will present to managers how e-banking predictors can send meaningful and timely information to customers.
اللغةen
الناشرEmerald Group Publishing Ltd.
الموضوعIndividual behaviour
الموضوعIndividual perception
الموضوعInternal marketing
الموضوعJordan
الموضوعMultiple regression analysis
العنوانFactors affecting intention to use e-banking in Jordan
النوعArticle
الصفحات86-112
رقم العدد1
رقم المجلد38


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