The Factors Affect Usage of E-Commerce in the Qatari SMES

Abstract

The main aim of conducting this research is to understand the main factors that affect e-commerce usage, also to explore the obstacles that prevent users of Electronic commerce (EC) adoption in the Qatari SMEs. The Methodology used is the quantitative technique to analyze and test the developed hypotheses. It will firstly highlight the importance of conducting this research and identifying the main factors that relate to e-commerce usage. Supporting ideas to these factors are going to be highlighted in the literature review with addressing missing factors. The Sample is selected from the commercial sector side focusing on large retail markets. The target sample organization case study used is Al Meera consumer goods and the data collection tool used is the questionnaire that consists of four factors and have been distributed accordingly. It has been observed that there are major factors are affecting the usage of e-commerce. The highest ranked factor is User's perspective where most of the participants expressed that the computer should be reliable to use and having the necessary skills to be able to operate. The other perceived factor is related to technology and the important role in performing marketing campaigns. Moreover, the effect of using mobile technologies in performing e-commerce activities. There were no significant differences between genders, marital status, education level, income and job title on the factors that effecting on e-commerce usage in SMEs in Qatar. The advantages of e-commerce to a business focus mostly on customer reliability and increase a business’s specific commercial attributes.