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AuthorWilby, Kyle John
AuthorRainkie, Daniel C.
Available date2021-02-24T11:26:18Z
Publication Date2020-12-01
Publication NameResearch in Social and Administrative Pharmacy
Identifierhttp://dx.doi.org/10.1016/j.sapharm.2020.02.019
CitationWilby, Kyle John, and Daniel C. Rainkie. "Global comparison of professional positioning by pharmacy programs towards prospective students." Research in Social and Administrative Pharmacy 16.12 (2020): 1658-1663.
ISSN15517411
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85081027992&origin=inward
URIhttp://hdl.handle.net/10576/17799
Abstract© 2020 Elsevier Inc. Background: Enrolment of capable prospective students for pharmacy programs is a major priority for the profession. The way in which these students perceive a future career in pharmacy may be dependent on how programs position the profession using recruitment material. Objectives: Objectives were to determine how top ranked pharmacy programs across 5 countries position the profession to prospective students on website recruitment material and to compare similarities and differences in how programs use speech acts within positioning statements. Methods: A qualitative, thematic analysis of publicly available online recruitment information extracted from the top 2 ranked English-speaking pharmacy programs (according to 2018 QS rankings) from each of Australia, Canada, New Zealand, United Kingdom, and the United States was completed. Results: Three positioning themes were identified: Pharmacists as health professionals and medicines experts; Pharmacists evolving role as care providers; and Pharmacist diversity in careers. Programs used questions, statistics, and carefully selected words to engage readers, backup statements with evidence, and market positioning statements to younger generations. Conclusions: Pharmacy programs position the profession using similar themes but use different strategies to relay positioning messages to prospective students. These findings may have implications for fostering prospective student interest in pharmacy programs.
Languageen
PublisherElsevier
SubjectAdmissions
Enrolment
Positioning
Recruitment
TitleGlobal comparison of professional positioning by pharmacy programs towards prospective students
TypeArticle
Pagination1658-1663
Issue Number12
Volume Number16
ESSN1934-8150
dc.accessType Open Access


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