Browsing Management & Marketing by Publisher "Emerald Group Publishing Ltd."
Now showing items 41-60 of 64
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Market orientation and hotel performance: investigating the role of high-order marketing capabilities
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: Using the resource-based view (RBV), the purpose of this paper is to examine the potential mediation effect of customer relationship management capability, branding capability and service innovation capability on ... -
Matching organizational frame of reference and business strategy with contemporary marketing practices: Evidence from Arab world
( Emerald Group Publishing Ltd. , 2016 , Article)Purpose: The purpose of this paper is to investigate diversity of marketing practices of firms operating in the same environment, by identifying how management perception and business strategy (BS) fits with the choice of ... -
Participation behaviour among international students: The role of satisfaction with service augmentation and brand choice attainment
( Emerald Group Publishing Ltd. , 2016 , Article)Purpose The purpose of this paper is to integrate service marketing and higher education (HE) literature to develop and test a model that links customer participation behaviour with student overall satisfaction that stems ... -
Revisiting the relationship between formal planning process and planning effectiveness: Do organizational capabilities and decision-making style matter?
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this study is to address a timely research question by clarifying whether formal planning is a worthy approach for hotels. In so doing, the authors developed a theoretical model that extends prior ... -
Services marketing practices in diverse cultures: Canada compared to Qatar
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose The service marketing literature has traditionally argued that the marketing practices of service firms that operate in diverse cultures should also differ. This paper aims to investigate this argument by examining ... -
Socially responsible supply chain management in small and medium enterprises in the GCC
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: The purpose of this study is to examine variables and their relationships that hinder socially responsible behaviours in the supply chain of small- and medium-sized enterprises (SMEs) in the Gulf Cooperation Council ... -
Strategic interventions to improve women entrepreneurship in GCC countries: A relationship modeling approach
( Emerald Group Publishing Ltd. , 2017 , Article)Purpose: In Gulf Cooperation Council (GCC) countries, entrepreneurship is not a very popular option among women. The low rate of entrepreneurship as a career choice among females is attributed to factors that are specific ... -
Supplier selection for a sustainable supply chain: Triple bottom line (3BL) and analytic network process approach
( Emerald Group Publishing Ltd. , 2017 , Article)Purpose: The purpose of this paper is to integrate the "triple bottom line (3BL)" approach in the supplier selection decision. It also aims to consider the feedback effect of the decision on strategic factors that determine ... -
Sustainable family business: The role of stakeholder involvement, mindful organizing, and contingent human factors
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: Family centered non-economic (FCNE) goals, such as environmental and social goals, are sometimes strenuous to "sell" to non-family members in a family business, and are often open to resistance. The purpose of ... -
The adoption of green building practices in construction projects in Qatar: a preliminary study
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose It is widely known that carbon dioxide emissions and climate change are among the most critical global challenges. These issues were worsened partly by the continuous adoption of traditional non-green behaviors ... -
The effect of cultural tightness-looseness on fraud perception in insurance services
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to investigate how cultural tightness may influence consumers' attitudes toward insurance services and occurrence of insurance fraud. Design/methodology/approach: Drawing on Gelfand ... -
The ethics of outsourcing: when companies fail at responsibility
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to demonstrate that costs reduction is no longer a complete indication of performance and should not be attained at the expense of the firm?s sustainable social responsibility and ... -
The influence of CSR on perceived value, social media and loyalty in the hotel industry
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: This study aims to examine how perceptions of corporate social responsibility (CSR) activities (i.e. environment, society and stakeholders) enhance perceived value, social media engagement to win customer loyalty ... -
The integrated impact of new product and market flexibilities on operational performance: The case of the Jordanian manufacturing sector
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to investigate and test the relationship between a company?s strategic flexibility, as evidenced by new product development flexibility and market flexibility, and its operational ... -
The link between e-HRM use and HRM effectiveness: an empirical study
( Emerald Group Publishing Ltd. , 2016 , Article)Purpose: The purpose of this paper is to present results from an empirical study at the a Telecommunication company in Jordan on the impact of electronic-human resource management (e-HRM) use on human resource management ... -
The mediating role of total quality management between the entrepreneurial orientation and the organizational performance
( Emerald Group Publishing Ltd. , 2016 , Article)Purpose The purpose of this paper is to examine the joint effect of entrepreneurial orientation (EO) and total quality management (TQM) on the organizational performance. In addition, this study aimed to examine the ability ... -
The mediating role of TQM and organizational excellence, and the moderating effect of entrepreneurial organizational culture on the relationship between ERP and organizational performance
( Emerald Group Publishing Ltd. , 2016 , Article Review)Purpose-The purpose of this paper is to investigate the relationship between enterprise resource planning (ERP) and organizational performance through examining the mediating effect of total quality management (TQM) and ... -
The role of fMRI in detecting attitude toward brand switching: an exploratory study using high technology products
( Emerald Group Publishing Ltd. , 2016 , Article)Purpose: The purpose of this paper is to investigate the factors that underpin consumer attitude toward switching a product brand, using functional magnetic resonance imaging (fMRI) to study brain activity during the ... -
The young luxury consumer in Qatar
( Emerald Group Publishing Ltd. , 2017 , Article)Purpose: This study aims to examine the factors influencing Qatari youth's attitude toward luxury brands and intentions to purchase luxury brands. The appetite for luxury spending in the Gulf region and specifically in ... -
Toward a contagion-based model of mobile banking adoption
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: The purpose of this paper is to address the following question: Can a bank capitalize on its well-established self-service technologies (SSTs) in order to entice customers to adopt a newly introduced SST, namely, ...