Search
Now showing items 11-15 of 15
Feedback information and consumer motivation: The moderating role of positive and negative reference values in self-regulation
(
Emerald Publishing
, 2011 , Article)
Purpose: Marketers spend considerable resources to motivate people to consume their products and services as a means of goal attainment. Why people change their consumption behaviour is based largely on these goals; many ...
Domains of privacy and hospitality in Arab Gulf homes
(
Emerald Publishing
, 2011 , Article)
Purpose: The purpose of this paper is to report findings of an ethnographic study of homes in the Arab Gulf country of Qatar. The authors' analysis and contribution focuses on resolving the tension between privacy and ...
Approaching what we hope for and avoiding what we fear: A study of women's concern with visible signs of skin aging
(
SAGE
, 2011 , Article)
This paper proposes to examine how priming approach and avoidance goal orientations moderates consumer goal-directed preferences for products and services. These effects are studied in the context of women's concern with ...
An exploration into the religious and symbolic meanings of gendered spaces in an Arab gulf home
(2011 , Conference Paper)
Houses are rich symbols representative of culture, self and identity (Marcus 1995). The current research provides a comparative perspective on Arab-Islamic (Qatari) and Western values as encoded in the home and use of ...
Gender and privacy in Arab Gulf states: implications for consumption and marketing
(
Edward Elgar Publishing Ltd.
, 2011 , Book chapter)
N/A