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Social Media Branding : The case of Mykonos, Greece on Facebook
(
Routledge
, 2020 , Book chapter)
The chapter aims at contributing to the sociolinguistic theorization of branding through a word-of-mouth marketing lens by delving into the ways whereby Mykonos is branded on Facebook. Place branding is investigated in the ...
McBride, James
(
Wiley
, 2022 , Book chapter)
One of the most interesting writers on race to emerge in the last decade of the twentieth century, James McBride (b. 1957) is an African American novelist, memoirist, and jazz musician. His memoir, The Color of Water: A ...
Language Learning Strategy Use by Arabic Speaking Students Learning English through Content areas
(
TESOL Arabia International Conference and Exhibition
, 2009 , Book chapter & Conference Proceedings)
The success of learning in any language is usually dependent upon the kinds of learning strategies adopted by the language learner. Research into language learning strategies has thus assumed great importance as more and ...
Socio-historical multilingualism and language policies in Dubai
(
Routledge
, 2020 , Book chapter)
The aim of this chapter is to provide an overview of the sociolinguistic research which has been and is currently being conducted in Dubai, and has been published in the English language. After providing a discussion of ...
“DELIVER AMAZING”: Qatar as a branded architectural discourse in World Cup 2022
(
Routledge
, 2020 , Book chapter)
Qatar brands itself as a projected-in-the-future proud cosmopolitan and progressive country ready to host World Cup 2022. The branding practices, whereby this projection takes place, are the focus of Irene Theodoropoulou’s ...
Models of Speech Processing
(
Taylor & Francis
, 2015 , Book chapter)
One of the fundamental questions about language is how listeners map the acoustic signal onto
syllables, words, and sentences, resulting in understanding of speech. For normal listeners, this
mapping is so effortless ...
Generational Changes in VOT in Qatari Arabic
(
John Benjamins Publishing Company
, 2023 , Book chapter)
The current study investigates variation in production of VOT in voiceless stops in Qatari Arabic. In line with Labov’s Cascade model, longer VOT in this dialect might be viewed as a new variable developing in the metropolitan ...
Humoristic Translanguaging in Intercultural Communication in Qatar: Merits, Limitations, and Its Potential Contribution to Policy Development
(
Springer, Singapore
, 2021 , Book chapter)
This paper deals with the merits and limitations of a pedagogical practice that has been developed in the context of teaching undergraduate sociolinguistics courses in a state tertiary education institute in the State of ...