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Now showing items 21-30 of 54
Expect amazing! Branding Qatar as a sports tourism destination
(
SAGE Publications Ltd
, 2018 , Article)
This article focuses on the ways in which, after its successful bid to host the ‘mega event’ of World Cup 2022, Qatar is branded as a sports tourism destination in the online semioscape and linguascape of sports events. ...
Laryngeal Contrast in Qatari Arabic: Effect of Speaking Rate on Voice Onset Time
(
S. Karger AG
, 2019 , Article)
Beckman and colleagues claimed in 2011 that Swedish has an overspecified phonological contrast between prevoiced and voiceless aspirated stops. Yet, Swedish is the only language for which this pattern has been reported. ...
Crisis translation in Yemen: Needs and challenges of volunteer translators and interpreters
(
Routledge
, 2019 , Book chapter)
This chapter reports on the findings of a qualitative study undertaken with the aim of examining the status of crisis translators and interpreters (T&Is) in Yemen. The study aimed to ascertain how they perceive their role ...
Undoing Babel: The tower of Babel in Anglo-Saxon literature
(
University of Toronto Press
, 2018 , Book)
The Tower of Babel narrative is one of the most memorable accounts of the Bible, and its interpretative potential has produced a vast array of literary adaptations. Undoing Babel is the first extensive examination of the ...
Metaphorical expressions in E-commerce: A study of arabic language websites
(
Taylor and Francis Inc.
, 2017 , Article)
This study examines the use of metaphors in Arabic language e-commerce websites and shows that metaphorical language plays an important role in enhancing the effectiveness of websites and e-commerce businesses in general. ...
National identity, social legacy and Qatar 2022: the cultural ramifications of FIFA’s first Arab World Cup
(
Routledge
, 2019 , Article)
This article argues that the decision to award Qatar the World Cup in 2022 will have a lasting impact on the Gulf state. I suggest that hosting the 2022 World Cup is a central part of Qatar’s strategy to announce itself ...
Social class struggle as a Greek political discourse
(
SAGE Publications Ltd
, 2019 , Article)
This article delves into the construction of social class division in Greek political discourse. More specifically, the focus is on (class struggle) as a discourse that has started being carved in Greek media since the ...
Blurring the Contours of Memory in June Jordan's Soldier: A Poet's Childhood
(
Routledge
, 2019 , Article)
Located at the crossroads of fact and fiction and relying on memory, autobiography defies easy categorization. This paper examines June Jordan's Soldier: A Poet's Childhood (2000). Jordan situates herself vis-à-vis her ...
The light belongs to Yves Saint Laurent: luxury beauty brands in translation
(
Routledge
, 2017 , Article)
This paper examines the issues related to the translation into Arabic of international advertising campaigns, with particular reference to the luxury goods market in the Arabian Gulf area. Data selected from a corpus ...
Ethnographing Gender Roles and Power in Intercultural Communication in Qatar
(
Taylor and Francis Ltd.
, 2018 , Article)
This ethnographic study examines how gender roles associated with male and female Qatari students in intercultural communication courses in a university in Qatar are negotiated between them and their two female instructors ...