Data analytics in education is an emerging concept in the field of information technology. The purpose of this study is to examine the factors that affect professors' and lecturers' intention to use data analytics in the ...

Social commerce is a new concept in the field of information technology. This study aims to investigate the factors that influence the consumers’ intention to buy through social commerce in Qatar context. The current study ...

There is an increasing interest about the topic of eWOM among marketing scholars. However, most of the studies focused on western contexts and there is a lack of studies about the impact of eWOM on consumers’ attitude and ...

This study develops a research model for the main determinants that affect the potential customers’ intention to use the Internet of Things (IoT) - Smart Home Technology in Qatar. This study proposes and validates a research ...

The main objective of this study is to understand the qualities of social media influencers, in the travel and tourism industry, which generate trust in the followers, thereby having an impact on the followers’ intention ...

Social media has evolved our lives in many ways, it has made the world seem like a smaller place. This is in particular applicable when doing business. In Qatar, there are many business retailers who are not necessarily ...