• English
    • العربية
  • العربية
  • Login
  • QU
  • QU Library
  •  Home
  • Communities & Collections
  • Help
    • Item Submission
    • Publisher policies
    • User guides
    • FAQs
  • About QSpace
    • Vision & Mission
    • QSpace policies
Search 
  •   Qatar University Digital Hub
  • Qatar University Institutional Repository
  • Academic
  • Student Thesis & Dissertations
  • College of Business and Economics
  • Science in Marketing
  • Search
  • Qatar University Digital Hub
  • Qatar University Institutional Repository
  • Academic
  • Student Thesis & Dissertations
  • College of Business and Economics
  • Science in Marketing
  • Search
  •      
  •  
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Search

    Show Advanced FiltersHide Advanced Filters

    Filters

    Use filters to refine the search results.

    Now showing items 1-7 of 7

    • Sort Options:
    • Relevance
    • Title Asc
    • Title Desc
    • Publication Date Asc
    • Publication Date Desc
    • Results Per Page:
    • 5
    • 10
    • 20
    • 40
    • 60
    • 80
    • 100
    Thumbnail

    AN INTEGRATED MODEL OF HIGHER EDUCATION INSTITUTIONS (HEIS) SERVICE QUALITY: THE CASE OF QATAR UNIVERSITY 

    LEMINE, MOUNA SIDI (Science in Marketing, 2018 , Master Thesis)
    Over the more recent times, Higher Education Institutions (HEIs) are being considered as service providers that are experiencing intensive competition and rapid growth. This research study introduced an integrated conceptual ...
    Thumbnail

    THE EFFECT OF PERCEIVED PRIVACY ON CONSUMERS’ BEHAVIORAL INTENTIONS: AN APPLICATION TO RESTAURANT SETTINGS IN QATAR 

    SHEIK, RANDA (Science in Marketing, 2018 , Master Thesis)
    The topic of atmospherics and how they impact consumer behavior has been studied extensively in marketing literature within retailing contexts. However, the impact of perceived privacy on consumer responses has not been ...
    Thumbnail

    MARKETING COMMUNICATION STRATEGY-GAC MOTOR 

    AL YOUSIF, FATMA AHMED (Science in Marketing, 2018 , Professional Masters Project)
    GAC has been able to achieve growth during the previous periods due to their commitment to quality and provide excellent customer service. There is no doubt the company is dominating the automobiles industry not only in ...
    Thumbnail

    THE ANTECEDENTS AND CONSEQUENCES OF STUDENT SATISFACTION REDEFINED: A CASE OF QATAR UNIVERSITY 

    ELMOGHAZY, HADI FAYEZ ABDELHADI (Science in Marketing, 2018 , Master Thesis)
    This study extends marketing in the higher education literature by conceptualizing what constitutes student satisfaction with university experience and examining the role of student satisfaction in enabling student feeling ...
    Thumbnail

    The Role Of Individuals' Cultural Orientation On Motivations To Create Brand-Related User Generated Content (Ugc) 

    Begum, Fareed Unissa (Marketing, 2018 , Master Thesis)
    Online platforms such as social media, blogs, forums and brand websites have not only enabled consumers all over the world to communicate with each other but have also enabled marketers and brands to reach out to the ...
    Thumbnail

    Motivations To Engage In Different Levels Of eWOM And Their Outcomes: An Application To Instagram Users In Qatar 

    Alzaeem, Amal (Marketing, 2018 , Master Thesis)
    Electronic word-of-mouth has been a topic of increased interest among marketing researchers. Due to the variety of online settings and variables to consider, the literature on eWOM is largely fragmented with some researchers ...
    Thumbnail

    QATAR POST MARKET ANALYSIS 

    AL KUWARI, NOJUD M. (Science in Marketing, 2018 , Professional Masters Project)
    The purpose of this project is to perform an internal and external market analysis for Qatar Post for providing them with better marketing solutions for gaining a competitive advantage over their rivals. Research problem ...

    Qatar University Digital Hub is a digital collection operated and maintained by the Qatar University Library and supported by the ITS department

    Contact Us | Send Feedback
    Contact Us | Send Feedback | QU

     

     

    Home

    Submit your QU affiliated work

    Browse

    All of Digital Hub
      Communities & Collections Publication Date Author Title Subject Type Language Publisher
    This Collection
      Publication Date Author Title Subject Type Language Publisher

    My Account

    Login

    Discover

    Author
      AL KUWARI, NOJUD M. (1) AL YOUSIF, FATMA AHMED (1) Alzaeem, Amal (1) Begum, Fareed Unissa (1) ... View More
    Type
      Master Thesis (5) Professional Masters Project (2)
    Subject
      Qatar University -- Students (2) atmospherics (1) Culture and Consumer Behavior (1) CUSTOMER FOCUSED CULTURE (1) ... View More
    Publication Date
    • 2018 (7)
    Has File(s)
      Yes (7)

    About QSpace

    Vision & Mission QSpace policies

    Help

    Item Submission Publisher policiesUser guides FAQs

    Qatar University Digital Hub is a digital collection operated and maintained by the Qatar University Library and supported by the ITS department

    Contact Us | Send Feedback
    Contact Us | Send Feedback | QU